# Changing Tides Fitness & Nutrition — Full Machine-Readable Documentation

> Complete uncompressed context, program specifications, policies, and contact information for Changing Tides Fitness & Nutrition (Homer, Alaska), operated by Heidi Cox.

## Business Profile
- **Business Name:** Changing Tides Fitness & Nutrition
- **Legal Entity:** Changing Tides Alaska Inc.
- **Owner & Head Coach:** Heidi Cox (Over 20 years coaching experience, founded 2006)
- **Primary Studio Address:** 601 E Pioneer Avenue, Suite 214, Homer, Alaska 99603
- **Associated Facility:** Anchor Point Gym (34303 Old Sterling Hwy, Anchor Point, AK 99556) — Separate 24/7 members gym
- **Phone:** (907) 841-3592
- **Email:** changingtides907@gmail.com
- **Operating Hours:** By Appointment Only (Monday–Saturday 6:00 AM – 7:00 PM AKDT)
- **Primary CTA:** Request a Free Consultation / Discovery Call (https://changingtidesfitness.com/contact)

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## 1. 1:1 Personal Training (Homer Studio)
- **Format:** Private 45–50 minute hands-on coaching sessions in Homer, AK.
- **Philosophy:** Progressive strength, safe joint biomechanics, injury rehabilitation support, and long-term functional mobility.
- **Pricing:**
  - One-time Initial Movement Assessment & Program Design: $100
  - Single Session: $85
  - 12-Session Package: $900 ($75/session)
  - 18-Session Package: $1,260 ($70/session)
  - 24-Session Package: $1,580 (Best value for long-term consistency)
- **Target Audience:** Adults looking to build functional strength for Alaskan life, recover after surgery or physical therapy, or train without gym intimidation.

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## 2. Small Group Training (Homer Studio)
- **Format:** Semi-private progressive training for cohorts of 2 to 6 participants running for 12 weeks.
- **Location:** 601 E Pioneer Ave Suite 214, Homer, AK.
- **Pricing (Per person for a full 12-week program):**
  - Group of 2: $480 / person
  - Group of 3: $360 / person
  - Group of 4: $300 / person
  - Group of 5: $276 / person
  - Group of 6: $240 / person
- **Benefits:** Split coaching cost, camaraderie, peer accountability, customized exercise modifications for every fitness level.

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## 3. 12-Week Comprehensive Online Coaching
- **Format:** High-touch virtual coaching delivered via the Changing Tides mobile app (powered by Trainerize).
- **Inclusions:**
  - Fully customized strength and conditioning program (home, travel, or gym setup)
  - Ongoing weekly program adjustments based on biofeedback and recovery
  - Individualized whole-food nutrition strategy and macro targets
  - Cycle- and hormone-aware programming modifications
  - Weekly high-touch check-ins and progress tracking
  - Two 30-minute 1:1 video/phone coaching calls per month
  - Video lift form review and feedback directly in-app
  - Direct 2-way coach messaging with 24–48 hour response time
- **Investment:** $1,097 (Flexible 3-month payment plans available).

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## 4. Practical Nutrition Coaching
- **Format:** Standalone or integrated with training.
- **Approach:** Whole-food emphasis, protein balance, energy management, and behavioral habit formation without extreme starvation diets or unsustainable restrictions.

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## 5. Women's Fitness Over 40 & Hormone Health
- **Focus:** Perimenopause, menopause, muscle retention (countering sarcopenia), bone density preservation, and joint mobility.
- **Credentials:** Certified Menstrual Cycle & Hormone Health Coach.

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## 6. Verified Credentials of Heidi Cox
1. International Sports Sciences Association (ISSA) Certified Personal Trainer (CPT)
2. ISSA Certified Nutritionist
3. ISSA Certified Transformation Specialist
4. Menstrual Cycle Health, Nutrition & Fitness Certified Hormone Health Coach
5. TRX Suspension Training Course (STC) & Functional Training Course (FTC) Certified
6. Certified Master Life Coach (Transformation Academy)
7. American Red Cross Adult & Pediatric CPR / AED Certified

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## 7. Technology & Mobile App
- **Platform:** Trainerize Client Platform
- **Web Login:** https://changingtidesfitness.trainerize.com
- **Android App:** https://play.google.com/store/apps/details?id=com.trainerize.changingtidesfitness
- **iOS App:** Available via the Trainerize app with client invite credentials.

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## 8. Free Lead Magnets & Educational Downloads
1. **7-Day Busy Alaskan Wellness Challenge:** Simple daily hydration, mobility, walking, and protein milestones.
2. **Nutrition Tips for Busy Alaskans:** Whole-food pantry staples, quick meal ideas, and smart Alaskan grocery strategies.
- Direct downloads available at: https://changingtidesfitness.com/resources

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## 9. Brand Positioning & Distinction
Changing Tides Fitness & Nutrition is an independent coaching practice centered on personalized, sustainable change. It operates separately from Anchor Point Gym (a 24-hour unstaffed facility). Clients of Changing Tides receive dedicated coaching, whether in Heidi's private Homer studio or online via the app.